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Philippine Car dealers and Covid-19 Digital Strategy

What can car dealers in the Philippines learn from other dealers around the world during COVID-19?

By Daniel Scott · May 12, 2020

Over the past week I have been reading reports and analyzing consultancy firm findings on what is happening with the automotive markets in other countries, mainly China, USA and Germany. What we can learn from this to help the automotive sector predict and have foresight to help make the best decisions possible at the dealer and OEM level. What has happened when dealers opened their showrooms, what kind of foot traffic are they seeing? What new initiatives are dealers undertaking to communicate with customers and bring vehicles to them, rather than the showroom? What kind of support have OEMs provided during this time to help dealers get going again and prepare for the future?

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